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Music Marketing Blog Post #2

 When it came to finally filming our music video, we decided to give it a southern countryside vibe. We implemented colors like brown, green, and blue to support the theme of the work. I was behind the camera to film, and Martin helped me direct the music video by providing shot ideas and scene directions. The recording process took over three hours, and luckily we were able to get several good shots for the video. After looking at the music research chart and the links we used to develop it, I was able to add insight on music distribution in the Country Genre. Martin helped me elaborate on the information for the slides.  Overall, my group has created an advertising campaign for the country genre to market "Cold" by Chris Stapleton. We  introduced an artist named Bryce Henderson, who blends blues and somber elements into his music to redefine the genre. The music video was shot with a southern countryside vibe, using brown, green, and blue colors, incorporating stellar c...

Music Marketing Blog Post #1

My group was given the Country music genre for the Music Marketing project, and we decided to create a campaign for the song Cold  by Christ Stapleton. We came up with an up and coming artist named Bryce Henderson, a young adult who attempts to redefine the Country Genre by incorporating blues and somber elements into his music. We figured that it would make sense for Bryce to have a big social media presence to advertise his brand and build up his name to a younger, broader audience. After we were done developing Bryce Henderson's style, we decided to storyboard a music video to further spread his brand. Coming up with the story for the music video wasn't difficult whatsoever, since the song itself contains a storyline that we could use as a basis for the video. The video would be about a failed relationship, where the male, our protagonist, would sing about his disgruntlement with his ex-partner. We primarily struggled with making the video look unique and stylized. I recomme...

Lovecraft Country and representation

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  HBO's exclusive series Lovecraft Country perfectly aligns themes of racism, bigotry, and minstrel culture and uses it to amplify the more fantastical elements within the show. The show's first episode, titled "Sundown", (a theme that will tie in to the episode later) begins with the main character (Atticus) coming back to visit family in his old town in Chicago after fighting in the Korean War, a direct call to how minorities were mostly drafted over White Americans. Chicago is perceived as lower class, segregated, and close-knit. However, despite the city's unfortune, Atticus' neighborhood contains bright colors, sunny skies, and beautiful scenery. This choice was made to represent the optimistic mindset African-Americans had despite all the odds going against them.  As the story continues in episode one, Atticus and his family venture off into "Ardham" Massachusetts to find his father who mysteriously disappeared one night. In the series, Ardham...

Camera shots/angles quiz

 For my AICE Media Studies AS level class, our teacher assigned us the Camera Angles/Shots quiz. Many, including everyone else in the classroom at the time, may have assumed that this would be a paper and pencil-based examination, where you had to answer a few multiple-choice questions about the specific angles/shots directors use for their films. We couldn't have been more wrong; Mrs. Stoklosa, our teacher, had given us a project instead.  She created pairs of two randomly selected students and gave us the task of telling a story surrounding an inanimate object using the following Camera Shots we've learned about in class: An establishing shot,  A Long shot,  Two medium shots, close-ups,  extreme close-up,  point of view shot,  high angle,  and low angle. We were told to create fifteen different shots to tell the story, so me and my partner went straight to work. After budding heads and storyboarding, we decided to center our story around a piece...