Music Marketing Blog Post #1
My group was given the Country music genre for the Music Marketing project, and we decided to create a campaign for the song Cold by Christ Stapleton. We came up with an up and coming artist named Bryce Henderson, a young adult who attempts to redefine the Country Genre by incorporating blues and somber elements into his music. We figured that it would make sense for Bryce to have a big social media presence to advertise his brand and build up his name to a younger, broader audience. After we were done developing Bryce Henderson's style, we decided to storyboard a music video to further spread his brand. Coming up with the story for the music video wasn't difficult whatsoever, since the song itself contains a storyline that we could use as a basis for the video. The video would be about a failed relationship, where the male, our protagonist, would sing about his disgruntlement with his ex-partner. We primarily struggled with making the video look unique and stylized. I recomme...