Music Marketing Blog Post #1

My group was given the Country music genre for the Music Marketing project, and we decided to create a campaign for the song Cold by Christ Stapleton. We came up with an up and coming artist named Bryce Henderson, a young adult who attempts to redefine the Country Genre by incorporating blues and somber elements into his music. We figured that it would make sense for Bryce to have a big social media presence to advertise his brand and build up his name to a younger, broader audience. After we were done developing Bryce Henderson's style, we decided to storyboard a music video to further spread his brand.

Coming up with the story for the music video wasn't difficult whatsoever, since the song itself contains a storyline that we could use as a basis for the video. The video would be about a failed relationship, where the male, our protagonist, would sing about his disgruntlement with his ex-partner. We primarily struggled with making the video look unique and stylized. I recommended that the creative aspects of the video should be displayed through the camera shots/angles and the cinematography. The video was going to include a slow pace, desaturated colors, and tranquil cinematography of the scenic environments within the story. 

The promo was the easiest part out of the entire campaign. Because Emma and I are in the TV club, we were able to get access to a black room in the studio. Bryce was to play on his guitar in a dark setting and sing Cold. We initially intended for Henry to play Bryce, but because he didn't memorize the song or know how to play the chords on the guitar, we replaced him with Martin. We got multiple different angles of Martin and we filmed for thirty minutes.